This advertisement creates a disturbing type of mood. The designer of this is ad sets the mood by loading a gun with cigarettes instead of bullets. The designer is trying to say that cigarettes can kill you just as fast or just like a bullet can. The relationship this ad has between pictorial and written material is about even. The designer found a way to balance out this ad with an outstanding picture as well as a great amount of facts that tie up message they are trying to get across. The photo in this ad looks like it is a medium shot. It also has good lighting, the hand of the person holding the gun and the gun itself stand out nice and bright for the viewers.
I believe that the message that this ad was trying to make does get to its viewers. In all honesty smoking cigarettes lead a person to death just like a loaded gun would. This ad is very persuasive the creator used good detail with the photograph as well as great facts on the left side of the ad. All the facts are examples of the different effects cigarettes have on smokers. The slogan at the end catches my attention every time I read it. People that chose to smoke know the risks but they do it anyways. What I don’t understand is why they would want to cause themselves to be at risk for health issues. Smoking does kill so why don’t people choose not to smoke?
Excellent analysis, Kylie. Thanks.
ReplyDeleteI love the picture. Clever and eye catching
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